Safari ad blockers you buy once.

Buy Wipr 2. It updates its own filter list twice a week and has almost nothing to configure, which is what you want from something that should be invisible. AdGuard Pro is the pick if you would rather see and edit the rules yourself. AdBlock and Unicorn are cheaper, and both come with a real caveat about how well they still work. Nothing here needs an account.

The filter. Every app here is a single purchase. None of them can start charging you monthly for what you already bought. See every app under this rule ›

Top pick

Wipr 2

Kaylee Calderolla

View on the App Store ›

$4.99 once4.7★ (1,297)Updated Sep 14, 2026

Verdict

Set it once and forget it exists. The filter list updates itself twice a week, and there is almost nothing to configure, which is the point.

Best for

Anyone who wants ads gone in Safari and never wants to think about an ad blocker again.

The catch

Blocking inside other apps is a separate add-on bought on top of the app, and reviewers who had already paid were unhappy to find a second price behind it.

One-time purchaseNo subscriptionFilters update themselvesSafari

AdGuard Pro: Safari Ad Blocker

Adguard Software Limited

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$9.99 once4.4★ (3,081)Updated Sep 1, 2026

Verdict

The one to pick if you want to see what is being blocked and change it. Open source, per-site rules, and filtering that reaches past Safari.

Best for

People who will actually open the settings and tune their own filter lists rather than trust a default.

The catch

Twice the price of anything else here, and the DNS filtering it advertises keeps steering you toward AdGuard's separate paid DNS and VPN plans.

One-time purchaseOpen sourcePer-site rulesDNS filtering

AdBlock

AdBlock Labs

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$1.99 once4.3★ (34,042)Updated Jul 27, 2021

Verdict

The cheapest way in and the one the most people already own, but the recent reviews have turned against it.

Best for

Someone who wants to spend as little as possible to find out whether a content blocker helps them at all.

The catch

Fifteen of the last two hundred reviews say it stopped blocking, and five more say the app has been abandoned. Treat it as an experiment, not a fix.

One-time purchaseNo subscriptionDNS proxySafari

Unicorn:Ad Blocker for Safari

OH NAM KWON

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$1.99 once4.8★ (1,037)Updated Jul 2, 2026

Verdict

The highest rated of the cheap ones, and the only one here whose pitch is saved bandwidth rather than a cleaner page.

Best for

Someone on a metered connection who cares more about how much data a page pulls than about how it looks.

The catch

Barely ninety recent reviews, and the only recurring theme in them is that it misses ads. There is not enough evidence here to be confident either way, so buy it last.

One-time purchaseNo subscriptionSafariSaves data

Side by side.

App	Price	Blocks in Safari	Blocks in other apps	Open source	Updated
Wipr 2	$4.99	Yes	Paid add-on	No	Sep 9, 2026
AdGuard Pro: Safari Ad Blocker	$9.99	Yes	Via DNS	Yes	Sep 1, 2026
AdBlock	$1.99	Yes	Via DNS proxy	No	Jul 27, 2021
Unicorn:Ad Blocker for Safari	$1.99	Yes	No	No	Jul 2, 2026

Who should skip this entirely.

If the ads that bother you are inside apps rather than in Safari, a content blocker will not touch them, and neither will most of these without a paid extra. If you already use a browser with blocking built in, or a network-level blocker on your router, you are covered and buying another one changes nothing. And if you only want the cookie banners gone, a free single-purpose blocker does that without any of this.

Questions.

Why is 1Blocker not on this list?It is free to install with a paid upgrade, so it fails the rule this list is built on. That is not a judgement on the app — it just is not something you buy once.

Will any of these block ads inside YouTube?Not in the YouTube app. Safari content blockers only affect Safari, and reviewers are clear that ads served inside an app are out of reach unless you add network-level filtering on top.